How Alo stacks up against Lululemon and Gymshark across web, social, and search.
Alo Yoga
4.2M
+18.4% YoY
Smaller absolute scale, leading on engagement and growth.
Lululemon
17M
4.0x Alo traffic. +4.1% YoY.
Gymshark
3.7M
0.88x Alo traffic. +9.2% YoY.
Sessions over time
Traffic
Per metric
Engagement Comparison
| Metric | Alo | Lululemon | Gymshark |
|---|---|---|---|
| Engagement Rate | 64.2% | 54.1% | 59.8% |
| Avg Session (sec) | 184s | 152s | 167s |
| Pages / Session | 4.0 | 5.1 | 3.2 |
| Bounce Rate | 38.0% | 42.0% | 41.0% |
Followers per platform
Social Reach
Instagram
- Alo Yoga3.1M
- Lululemon4.9M
- Gymshark7.2M
TikTok
- Alo Yoga1.9M
- Lululemon1.1M
- Gymshark4.5M
YouTube
- Alo Yoga410K
- Lululemon290K
- Gymshark970K
Authority / Backlinks / Domains
SEO
Alo Yoga
68
412K backlinks · 8.4K domains
Lululemon
81
1.2M backlinks · 22K domains
Gymshark
71
510K backlinks · 11K domains
Organic traffic share
Share of Voice
- Alo Yoga17.0%
- Lululemon68.0%
- Gymshark15.0%
vs industry average
Benchmark
| Metric | Alo | Lulu | Gym | Industry Avg |
|---|---|---|---|---|
| Monthly Sessions | 4.2M | 17M | 3.7M | 8.2M |
| Engagement Rate | 64.20% | 54.10% | 59.80% | 59.37% |
| Conversion Rate | 3.84% | 4.21% | 3.12% | 3.72% |
| Authority Score | 68 | 81 | 71 | 73 |
| YoY Growth | 18.40% | 4.10% | 9.20% | 10.57% |